The ability to modify a vehicle is a fundamental part of America’s car culture

The ability to modify a vehicle you’ve purchased is, in many ways, a fundamental part of America’s car culture — and, to some extent, embedded in our culture, period. From the Fast & Furious saga to Han Solo’s “She may not look like much, but she’s got it where it counts, kid. I’ve made a lot of special modifications,” we value the right to tinker. More practically, that right can be critically important when it comes to fixing heavy farm equipment. That’s why it’s significant that companies like John Deere and General Motors have joined forces to argue that no, you don’t actually own the equipment you purchase at all ALL Auto Repair Software.

Leading edge software like AutoServe1 is becoming increasingly popular in repair shops as technology continues to evolve and improve the way we handle car maintenance. Repair shops can sometimes struggle to create and maintain trust with their customers but AutoServe1 has found a way to bring those worries and concerns to rest with a streamlined system that can benefit everyone in the shop ecosystem.

But the co-founders are web developers and designers by trade, and, knowing that this put them at a disadvantage in an industry where engineers are scarce and trust is crucial, they immersed themselves. After months of talking to shops, owners, mechanics, parts providers and insurers and identifying the biggest pain points, they began developing Estify.

However, Furniss says that the company spent its long beta period attempting to validate its pricing model and functionality and has been encouraged by the feedback. In one weekend, he says, the founders received emails from over 100 different shops that wanted to use the product, with a handful of them offering to pay for a full year in advance.

Another useful tool that email marketing software provides is email newsletters. Send out seasonal emails with information on how a vehicle needs to be adjusted for the change in the weather. Give informative articles about the importance of oil changes or how the type of fuel used influences performance. Provide key facts about vehicle safety and repair that will benefit your clients. Then include a coupon that allows them to come back to your shop at a discount. With easy to use pre-designed templates, the email newsletters can be created quickly and sent out to your database instantaneously.